Organic 201 Cosmetic Packaging Boot Camp

Welcome to the Organic 201 Cosmetic Packaging Boot Camp. Here is our first
post.

A lot of folks must think there are no rules regarding the type size used
to delineate the mass/weight/volume section at the bottom of the front
panel (also called the face panel or primary display panel) on cosmetic
packaging, because one of the most common packaging copy errors we see is
the use of barely readable micro fonts sizes when relaying this all
important information. Here is a quick primer on your mass/weight/volume
statement.

First off, the mass/weight/volume information must appear on the bottom 1/3
of the principal display panel (the front or face of the package). It must
be large enough to be readable, and obfuscating its readability is taken as
an attempt to trick the customer into buying something other than what they
expect.

Weight/Mass/Volume type size is always a relation to the size of the
packaging and must show both English and Metric system measurements. It is
ok to show less weight or mass than what is inside, but it is a real issue
to show more than the package actually contains. THAT is called fraud.

When dealing with a rectangular package where one entire side properly can
be considered to be a principal display panel side, start by multiplying
height times the width of that side. The small “o” or a zero, whichever
is smaller, must be:

(1) Not less than 1⁄16 inch (1.5 mm) in height on packages the principal
display panel of which has an area of 5 square inches (32.2 cm2) or less.

(2) Not less than 1⁄8 inch (3.1 mm) in height on packages the principal
display panel of which has an area of more than 5 (32.2 cm2) but not more
than 25 square inches (161 cm2).

(3) Not less than 3⁄16 inch (4.7 mm) in height on packages the principal
display panel of which has an area of more than 25 (161 cm2) but not more
than 100 square inches (6.45 dm2).

(4) Not less than 1⁄4 inch (6.35 mm) in height on packages the principal
display panel of which has an area of more than 100 square inches (6.45
dm2), except not less than 1⁄2 (12.7 mm) inch in height if the area is more
than 400 square inches (25.8 dm2).

The purpose of these rules is to prevent fraud and the deceiving of
consumers. Most commodities are sold by weight in this country which makes
the readability of your mass/weight/volume statement that much more
important. There are no rules for how large it must be, but plenty of
guidance is given to insure that it is not too small to read.

In next month’s post we will discuss cosmetic label claims. What can fly
and what absolutely cannot be said on them.

Remember: Just because someone else breaks the labeling rules doesn’t mean
that you can too!

Posted in

Leave a Comment